Dr. Ursa Bernardic is Sustainability Coordinator at Università della Svizzera italiana (USI) and a Postdoctoral Researcher at the Center for Energy Policy and Economics at ETH Zürich. Her work combines behavioral science, sustainability, and experimental research, with a focus on how policies, incentives, and communication can support more sustainable choices. At USI, she applies this perspective through the Positive Impact Research Market (PIRM), which connects students and external partners to address real-world sustainability challenges through applied research.